Deliverable 2 of 6
Implementation guide
The main book explains why each artifact matters and shows the code. This 11-page companion is the missing middle step — the exact sequence of actions to get each one live, who on your team should be doing it, and how to confirm it actually worked.
11
pages
5
deployment parts
6
prerequisite checks
The five parts
- 1Technical FoundationDeploying robots.txt changes, auditing your WAF/CDN for silent AI-crawler blocks, testing raw HTML delivery, and setting up /llms.txt and content negotiation.
- 2Entity & SchemaWhere JSON-LD schema actually goes depending on your stack — WordPress, Webflow, Next.js, Shopify, or static HTML — plus validating it and setting up sameAs corroboration.
- 3Monitoring & AutomationServer log analysis, deploying the bot-block alert script with a real Slack webhook, and running the Python chunking and Information Gain scoring toolkit locally.
- 4Companion SpreadsheetsHow to actually use the Content Audit Template, RACI Matrix, and 90-Day Launch Checklist as living team documents, not one-off exercises.
- 5Frontier / Agentic InfrastructurePublishing an OpenAPI spec, an ai-plugin.json file, and — carefully — Action schema, with an explicit warning against shipping it before the endpoint behind it actually works.
What it actually walks you through
# From the robots.txt deployment section:
1. Back up your current file first.
curl -s https://yoursite.com/robots.txt -o robots_backup_$(date +%Y%m%d).txt
2. Add the crawler rules — check for existing User-agent blocks first.
3. Validate syntax before deploying (Search Console's tool only checks Googlebot).
4. Deploy, then verify live with the same curl command.
5. Set a quarterly review reminder — configs drift silently.
1. Back up your current file first.
curl -s https://yoursite.com/robots.txt -o robots_backup_$(date +%Y%m%d).txt
2. Add the crawler rules — check for existing User-agent blocks first.
3. Validate syntax before deploying (Search Console's tool only checks Googlebot).
4. Deploy, then verify live with the same curl command.
5. Set a quarterly review reminder — configs drift silently.
Includes a troubleshooting quick reference
| Symptom | Likely cause |
|---|---|
| Alert script sends nothing, no errors | SLACK_WEBHOOK_URL not set in the cron environment |
| curl -A "OAI-SearchBot" returns empty/partial HTML | Client-side rendering (SPA) — needs SSR/SSG |
| robots.txt changes don't take effect | CDN edge cache serving a stale version |
Prerequisites checklist
Admin/SSH or CDN dashboard access, a code editor, Python 3.9+, a Slack workspace (for the alert script), an OpenAI API key (only for the automated benchmark), and the four companion files from the main bundle.
Every item above ships together in one bundle — no upsells, no tiers.
Get the full bundle — $297