Deliverable 5 of 6
90-day launch checklist
A fast-start plan that front-loads the priority tasks from Phases 1–5 of the book's 9-phase roadmap into the first 12 weeks — not a strict phase-by-phase completion, but the working document your team actually opens every Monday.
Real tasks from the checklist
| Week | Task | Owner |
|---|---|---|
| 1 | Pull server logs, grep for AI crawler user-agents | Eng/DevOps |
| 1 | Search brand name in ChatGPT, Perplexity, Gemini — document accuracy | Content Strategy |
| 2 | Run initial Share of Model benchmark, 20–50 prompts | Analytics |
| 4 | Implement Organization schema with sameAs array | Eng/DevOps |
How it's meant to be used
Fill in the yellow Owner cells with actual names, cross-referenced against the RACI Matrix's Named Owners tab. Update Status via a dropdown as you progress — conditional formatting shades completed rows green and blocked rows red automatically, so a stalled task is visible at a glance in a standing weekly meeting, not discovered on day 90.
Week 12's own final task points you directly to the Phase 5–9 continuation in the main book's roadmap table — this checklist is the fast start, the book is the full 12-month view.
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