Deliverable 4 of 6
RACI matrix & workflow tracker
AEO/GEO touches four functions that rarely report to the same VP — Content, Engineering/DevOps, PR/Comms, and Analytics. Without an explicit RACI, every new page becomes a one-off negotiation instead of a repeatable process.
3
tabs
11
core activities mapped
5
functions covered
The actual matrix, real rows
| Activity | Content | Eng/DevOps | Exec |
|---|---|---|---|
| Entity hub + taxonomy | R/A | C | I |
| JSON-LD schema | C | R/A | I |
| robots.txt / WAF governance | I | R/A | A |
| Monthly SoM/CFI/SRS benchmark | C | I | I |
| Hallucination monitoring & correction | C | I | I |
R = Responsible (does the work) · A = Accountable (owns the outcome) · C = Consulted · I = Informed
Three tabs, three jobs
- RACI — Function Level — the default matrix, assigning responsibility by role/function, ready to use immediately.
- RACI — Named Owners — the same matrix with a worked example, ready for you to swap in your actual team members' names.
- Workflow Tracker — logs each new entity or page as it moves through the book's 5-step publishing workflow, one row per entity.
Why this matters
Where Responsible and Accountable sit with the same function, that's fine for narrowly technical tasks. Where they're split, the book is explicit: name an actual accountable individual, not just a function — a RACI with no named person defaults to nobody being accountable.
Every item above ships together in one bundle — no upsells, no tiers.
Get the full bundle — $297