FEED ON AI TRAFFIC

A practitioner's guide to AEO and GEO

The AI search playbook

How to get your business recommended by ChatGPT, Perplexity, and Gemini — before your competitors figure out the search results page is already dying.

Get the playbook — $297 Single purchase · instant download · no subscription
49
page main guide
6
deliverables in the bundle
3
working spreadsheets
1
deployable alert script

The problem

The click stopped being the goal

When someone asks ChatGPT, Perplexity, or Gemini a question, the AI reads your site, extracts your data, and often never sends them to you at all. The real estate that matters now is a paragraph inside someone else's answer.

Traditional SEO
Rank on Google, earn the click, compete against ten other results on the same page.
Success measured by rank position and impressions — signals that don't tell you if anyone actually read your page.
The unit of optimization is the page.
AI Search Optimization
Get named as the cited source inside the synthesized answer — often the only source a user ever sees.
Success measured by Share of Model — the probability you're the brand actually named, tracked across repeated sampling.
The unit of optimization is the passage — the exact sentence a model will quote.

Who this is for

Compete to be the answer, not the link

How RAG retrieval works, how to fix crawlability, how to write content that gets cited — these mechanics apply to any business competing to be named inside an AI-generated answer. Every worked example in the book uses B2B SaaS as the throughline, since that's where AI-search competition is currently fiercest — direct fit if that's you, still fully usable if it isn't, with a little adapting.

What's inside

Six deliverables, not just a PDF

Every artifact below is real and ready to use — not a description of what you could build yourself.

A practitioner's guide to AEO and GEO
The AI search
playbook
By GeoMunch
Main guide
Go from "why aren't we cited" to a working technical and content roadmap — not just theory.
Learn more →
1.1 Deploy robots.txt changes
3.2 Deploy the bot-block alert script
3.4 Run the Share of Model benchmark
Implementation guide
Hand this to your engineer and it's deployed by Friday — no back-and-forth over what "implement the schema" actually means.
Learn more →
TopicIGAction
What is BI (generic)0Retire
vs. CompetitorX2Rewrite
Latency benchmark3Leave as-is
Content audit template
Know which pages to rewrite this week and which to leave alone — instead of guessing or auditing them by hand.
Learn more →
ActivityContentEng
Entity hub + taxonomyR/AC
JSON-LD schemaCR/A
WAF crawler governanceIR/A
RACI matrix
End the "who owns the schema markup" argument in week one — everyone knows their job before page one ships.
Learn more →
WeekTaskOwner
1Pull server logs, grep AI crawler UAsEng
2Run initial SoM benchmarkAnalytics
4Implement Organization schemaEng
90-day launch checklist
Open Monday already knowing this week's task — not reverse-engineering a 12-month roadmap yourself.
Learn more →
# ai_bot_block_alert.sh
# Alerts when AI crawlers are blocked

BLOCKED=$(grep -E "OAI-SearchBot|...
if [ "$BLOCKED" -gt 0 ]; then
Alert script
Get a Slack ping the hour a crawler gets blocked — not a quarter-late discovery that you've been invisible on Perplexity the whole time.
Learn more →
Get the full bundle — $297

Pricing

One bundle. Everything included.

That toll booth is being dismantled — not next year, now.

✓ The main guide — six chapters, from RAG mechanics to agentic search readiness
✓ Implementation Guide — the exact deployment steps, not just descriptions
✓ Content Audit Template — stop guessing which pages to rewrite, with an auto-scored priority queue
✓ RACI Matrix — end the "who owns the schema markup" argument in week one, with named-owner tabs
✓ 90-Day Launch Checklist — 28 dated tasks so the roadmap survives contact with a real team
✓ Alert script — know within the hour if AI crawlers get blocked, not next quarter

Grounded in named research (Seer Interactive, Ahrefs, Pew Research) and independently tested code — not unsourced claims.

full bundle, single purchase
$297
No tiers. No subscription.
Get the playbook

Most SEO or GEO consulting engagements start well into four figures — this is a fraction of that, and you keep it.

FAQ

Before you buy

How do I know this actually works, or that you know what you're talking about?
Fair question for an unfamiliar brand asking $297. Two honest answers: first, the claims in this book aren't invented — they're traced to named, independent research (Seer Interactive, Ahrefs, Pew Research), not generic marketing statistics. Second, every script and template in the bundle was actually tested during production, not just described — the book documents exactly what was verified. We can't promise you'll get cited by ChatGPT (no honest source can), but we can promise the mechanics are real and the code works.
Will this guarantee my brand gets cited by ChatGPT or Perplexity?
No — and treat anyone who promises that with suspicion. AI ranking and citation behavior is controlled by third parties and changes continuously. This book gives you the mechanics and a repeatable process; outcomes depend on your starting position, your category, and how completely you execute. This is strategic guidance, not legal, financial, or professional consulting advice.
Do I need to be technical to use this?
The main guide is written for marketing leaders and founders. The Implementation Guide and the RACI matrix are built assuming the technical steps (robots.txt, schema, the alert script) get handed to an engineer or DevOps contact — you don't need to write the code yourself, but someone on your team will need to deploy it.
What do I need to actually deploy the script and spreadsheets?
Server or CDN/WAF access for the alert script, a Slack workspace if you want alerts there, and Excel or Google Sheets for the spreadsheets. An OpenAI API key is only needed if you want to run the automated Share of Model benchmark from Chapter 5.4 — it uses standard OpenAI API pricing, and the book's default starter set (5–10 prompts) keeps a single run to a small, bounded cost rather than an open-ended bill.
Can my whole team use this?
Yes, internally — the license covers your own business use. Resale, redistribution, or republishing the content isn't permitted. Full terms are linked below.
What's your refund policy?
Because this is a downloadable digital product, all sales are final once the files are accessed — there's no way to "return" a download. That's exactly why the real Preface is free to read before you buy, not after — see the section below. See the Terms of Sale for the complete policy.

Still on the fence?

Read the actual opening pages first

This is the real Preface, word for word — so you can judge the writing before you pay for it, not just take our word for it. Already sure? Skip straight to pricing →

Preface — The Silent Heist

For 25 years, digital visibility ran on one transaction: rank on Google, get the click. That toll booth is being dismantled — not next year, now.

The Middleman Disappearance: when a user asks Google a question, they get ten links and go find out themselves — value distributed across ten businesses. When that same user asks ChatGPT, Perplexity, or Gemini, the AI ingests top sources, synthesizes a single answer, and often names a specific recommendation — without the user ever leaving the chat. Your site got read, your data got extracted, your positioning got summarized. You got zero clicks.

THE AI SEARCH PLAYBOOK · 5 / 49

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